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MARKETING HOSPITALITY Ver más grande

MARKETING HOSPITALITY

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  • Código de Barras: 9780471348856
  • ISBN : 9780471348856
  • Autor :HSU
  • Edición : 3a
  • Año: 2001
  • Editorial : Wiley
  • Formato : Libro Impreso
  • Entrega en: 3 a 5 dias

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$361,000 Tasas incluidas

Medios de Pago
Medios de Pago
The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market. In hospitality specifically, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in a competitive marketplace. As marketing becomes increasingly important to the success of today's businesses, this book provides future hospitality professionals with an important career-building resource for virtually every area of the field. Marketing Hospitality is appropriate for Introductory Hospitality Marketing courses that provide the basic foundations of marketing theory and applications.
AutorHSU
Editor/MarcaWiley
Año de edición2001

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