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Nuevo MARKETING MANAGEMENT FOR THE HOSPITALITY INDUSTRY: A STRATEGIC APPROACH Ver más grande

MARKETING MANAGEMENT FOR THE HOSPITALITY INDUSTRY: A STRATEGIC APPROACH

Nuevo producto

  • Código de Barras: 9780471310129
  • ISBN : 9780471310129
  • Autor :REICH
  • Edición : 1a
  • Año: 1997
  • Editorial : Wiley
  • Formato : Libro Impreso
  • Entrega en: 3 a 5 dias

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$340,000 Tasas incluidas

Medios de Pago
Medios de Pago
The only advanced marketing textbook specifically focused on the hospitality industry . . . The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy. More than ever, businesses must focus their marketing efforts on specific segments within the market. Success in the hospitality industry demands that you develop the cutting-edge decision-making skills necessary for effective strategic market management.Marketing Management for the Hospitality Industry provides comprehensive coverage of marketing from both long- and short-term perspectives. Each chapter is an actual component of an overall strategic marketing model, and the book's easy-to-read, hands-on approach simplifies complex material and enables you to grasp difficult concepts quickly and completely.
AutorREICH
Editor/MarcaWiley
Año de edición1997

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